Learn how to grow small business social media with the team at Farotech!
As a small business, you are probably well aware that social media plays an integral role in your ability to connect with potential clients, build your relationship with current ones, and grow your company. It sounds great, right? If you’re like many businesses, though, you may have set up your Facebook, Twitter, and LinkedIn profiles, only to find yourselves asking… now what!? What should you be saying? Is anyone even listening? How can you get out the right messages to the right people through your social media? At Farotech, we understand how to grow small business social media, and we want to help you take a step in the right direction. Or, make that three steps.
- Create Consistent Branding Across Platforms. While it should go without saying, we find that it really does need to be said: one of the first steps to successful social media presence is to create consistent branding across all of your accounts. It should be instantly apparent that your Facebook posts, Tweets, and blogs are all coming from one place. This calls for a consistency not only visually, but also in the business persona you present. Often, it is helpful to designate one team member to handle all social media accounts to create this clear identity.
- Get Great Reviews (And Share Them). Positive reviews are an instrumental part of successful marketing, as well as how to grow small business social media. Forbes writer John Rampton calls attention to BrightLocal studies which found, “73% of consumers say positive customer reviews make them trust a business more.” Fortunately, there are countless resources out there to help you collect and share reviews, including Yelp, GetKudos, or ServiceKick. The secret here, though, is to earn those glowing reviews through outstanding customer service.
- Try The 50/50 Approach. Let’s be honest, though: no one likes a bragger. While it’s great to share positive reviews that happy clients have written, if all you ever do is share how great your company is, your followers are going to get really bored really quickly. Instead, try the 50/50 approach to social media. Focus just half of your social media posts on your company. With the other half, share informative information or articles about the industry. You’ll establish yourself as a thought leader, rather than a narcissist. It’s a win/ win!
Want more ideas for how to grow small business social media? Be sure to check out the great marketing ideas in our blog.
How To Grow Small Business Social Media | How To Grow Small Businesses With Social Media